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THE SALTROCK WAY
Back in the 80’s, two brothers arrived in the UK in their search for waves. They headed straight to the sea, asking the ticket office attendant to “take us to the nearest place there’s surf”.
They arrived in Cornwall, and loved their new surf lifestyle. Growing short of funds, they needed to find a way to keep the dream alive. Using a printing screen made from scraps, and a homemade blackout system from tape nails and a Salvation Army rug, they began printing their original, surf-inspired designs on t-shirts, selling them from the back of their Austin Allegro. They named their new surf wear brand Saltrock, after their favourite surf break back home in South Africa.
Inspired by a random TV clip of North Devon, they headed to Croyde to continue their surfing adventures. Here they joined forces with Carl Priscott, whose energy and enthusiasm helped the surf wear brand to take off.
Fast forward 30 years and one of the UK’s original surf brands is still run by the original team but there’s no need to search for an Austin Allegro! You can now buy our surf clothing online or at one of our many stores in the South West and Wales. We’ve expanded our offering from the early days of printing surf t-shirts...we now offer a range of hoodies, t-shirts, jackets, accessories, surf boards, bodyboards and much more!
We design for the lifestyle we love - fun, creativity and laughter is the lifeblood of Saltrock.