Angus and Ross were soon so busy that business was starting to eat into their surfing time. One day they saw a random clip on TV about North Devon which set their imaginations alight and their feet itching. They packed their kit and headed off up the coast to Croyde.
As soon as they arrived they knew they'd come home. Everything about North Devon; the surf, the landscape and the community was perfect for the brothers and for Saltrock. They started selling Saltrock tshirts straight away, and that first night they went to The Thatch for a drink and met a group of guys that night that are still their best friends and part of the Saltrock family today.
Despite the surf community wanting to keep Saltrock sacred, the word spread and Saltrock soon became a well known North Devon brand. The brothers soon teamed up with the irrepressible Carl Priscott whose energy and enthusiasm helped the company to expand and move into new premises in Braunton near Croyde, right in the heart of the North Devon surfing community. Continued success meant the brand was soon recognised nationally, and then internationally.
Today the Saltrock family is stronger than ever, sharing the surfing ideal with the people from the surfing community and those outside with the same values and attitudes.
Still run by the original team, we design for the lifestyle we love - fun, creativity and laughter is the lifeblood of Saltrock. We love the British coastline and all it has to offer, were passionate about having the freedom to express ourselves and we surf till the sun goes down (when we get the chance!).
Saltrock is a true British success story proving that with imagination, a great team and a strong will to succeed, anything is possible.