Six Reasons Why We Love Saltrock

With love in the air and Cupid’s bow firmly poised to strike, it’s time to take a look at a faithful favourite we’ve loved for years! Saltrock has been around since the late 1980s, creating imaginative, stylish designs with a West Country surfing vibe for the casual clothing you just can’t get enough of. Take a look at six reasons why Saltrock is the clothing company of choice for a growing number of people in the south-west and way beyond.

Saltrock: a lifestyle, not a brand

The Saltrock name is about is far more than simply clothing: dedicated to promoting a natural, fun, family lifestyle that values relaxed living and the beauty of nature, Saltrock is all about outdoor activity coupled with anytime informal good looks. If you’re the sort of family that loves getting out there and enjoying life, Saltrock is the brand that works with your values.

Activewear for active people

One of the biggest complaints which many active people have is that the clothing that’s advertised as being suitable for hiking, sailing, surfing or similar just doesn’t have the styling needed to move freely and to cope with tough conditions. Saltrock designs are created with activity in mind. From gilets and jackets that really do keep in the warmth through to a great range of surfboards, backpacks, sunglasses and more which add value to beach time, hill time and any other active location, Saltrock is made for, and by, people who love to be on the move.

Clothing that’s built to last

Our customers love our clothes because they come up like new wash after wash. Not only is every garment made from good-quality materials, they are also carefully constructed to stay firmly stitched, even with repeated use. Details such as warm linings, durable zip pulls, well-finished pockets and well-made ribbing on hems and cuffs all help to ensure Saltrock choices remain wardrobe favourites for years.

South-western and proud!

The soul of Salrock lies firmly rooted in the south-west. In the very early days, Saltrock products were created on a simple printing screen and sold in Cornwall from the back of a car! The company has retained its south-western connections, with the current head-quarters located in Braunton, famously the largest village in England and home to the beautiful stretch of sand known as the Braunton Burrows.

Rockin’ the surfing vibe

The Cornish surfing scene is one of the west country’s best kept secrets. Despite its popularity with the surfing community and the setting for a number of prestigious surfing competitions (the 2018 British National Surfing Championship was held at Wistral Bay in Newquay), the local surfing scene is still small enough to retain a wonderfully local character. Saltrock is proud to provide premium clothing that our surfing customers love, equipping them for dreamy surfing and beach life at Watergate Bay, Bantham, Bigbury, Sennen Cove  or any of the other top surfing spots in the area.


We aim is to provide clothing suitable for everyone, with a particular emphasis on ensuring that the younger members of the family have clothing choices which are appealing as well as warm and practical. We know how changeable and challenging the weather can be, which is why our warm clothes really are snuggley and cosy and our waterproof garments don’t leak! Our customers love the fact that they can order for husbands, wives, daughters, sons and relatives in one straight-forward transaction from our online store.

We are passionate about what we do and value the opportunity to share our creativity and skill with our customers in the form of great clothing that lets them enjoy the outdoors in comfort. With our heart fixed firmly in the west country, we want to provide garments that let people take advantage of the leisure pursuits available on the coast. If you want to share the love here at Saltrock, we look forward to hearing from you!