We’ve been lucky to work with two excellent local film makers, Chris Brown from In Motion Media and RUWAC’s Simon Cotter and together we've produced TV ads, lookbooks, Ambassador highlights and even had a short film shortlisted in the London Surf Film Festival.
All our films feature beautiful local characters and local scenery.
“It’s important that our films are honest and genuinely about Saltrock and where we live,” explains Marketing Manager Katie Goodfellow. “Character and story is the most important thing to us; Saltrock was born in the south west, so we feature and work with people we know and admire and shoot in places we love. We don’t ship in models just because their face fits; our customers love the soul of the south west and appreciate knowing there is a sincerity to our films.”
We filmed our main Autumn / Winter Lookbook on the incredible Hartland Abbey Estate, a favourite spot of many in the Saltrock crew. We were super lucky to be able to use Blackpool Mill Cottage, a setting used in period dramas such as the BBC’s adaptation of Sense and Sensibility as the backdrop for our shoot (and to shelter from the rain!)
The shoot featured three of our ambassadors Andrew Cotton, Andrei Burton and Jenna Goddard and Saltrock's own Nikki Martin, and we were lucky to have another local, uber-photographer James Bowden behind the lens. It was a super fun day, despite the crazy Devon weather!
This summer we worked with Simon from RUWAC on OfficEscape, a short film which captures the Devon vibe perfectly. The film features two of our ambassadors Claire Smail and Katie Clark and is a celebration of escapism and the surfing way of life. We were hugely proud to find it shortlisted in the Shorties category of the London Surf Film Festival.
This summer we were also lucky enough to sponsor the Croyde View Festival and Simon made this film of the festival which perfectly depicts the atmosphere and fun of summertime in Croyde.
We spoke to Simon about picking the right music for his films.
“Finding the right music is so important to creating a film. The right track sets the pace, the structure, the mood, the essence and it draws in the viewer. For the festival film, I really wanted to use a song from one of the bands performing at the Croyde View Festival as I knew it would make it more authentic. Auction for the Promise Club’s song 'Walk the Line' stood out as it has a nice ebb and flow and a climax, enabling me to link the different moods of the day. Luckily the band are really cool and were happy for us to use the song, they're from the south west too so everything fit perfectly into place.”
Simon adds, "I always take a good amount of time choosing the right song, and usually start my search on Spotify, Soundcloud etc. keeping in mind I need to get permission/rights. It’s so important to get it right. Is not an exact science, is very subjective, and without wanting to sound too hippie, is all about the vibe. Equally, using the wrong song can be a bit of a clanger... literally! Often you’re on a little trail, it can be unsigned or signed artists, and then you stumble across a song and think, that’s it! If I get goose bumps, I know it’s a good one.”
Simon goes on to explain how he found the music for the Autumn / Winter Lookbooks.
“With the fashion look books we had two separate films with two different feels so I wanted to reflect that with the soundtracks. As soon I came across Ali Ingle’s song ‘Tornado’ I knew it was what I wanted for the kids’ film. I loved the fun and upbeat honesty of it and knew it would create the right vibe."
For the adults’ lookbook, I came across Joey Maloney and immediately loved his voice, and so I figured there must be one song of his that fits. I listened to ‘Nikolai’ and the intro caught my attention, I restructured it slightly to make it work within the 1minute mark, and it was a go!
I love finding new artists who are just building a platform where featuring their track in a film actually helps bring their music to a new audience. That way, hopefully that way we can help each other out. That’s the ideal situation."
This is just a selection of what we've been up to this year - please visit us on YouTube to enjoy the full Saltrock experience! We're looking forward to working with these fabulous people again next year and making lots more fantastic films.
Where do you think we should base our first 2016 film? If you have a favourite south west spot, let us know!
Happy New Year from everyone at Saltrock