Saltrock Spring/Summer Photoshoot – Behind the Scenes from Saltrocksurf on Vimeo.

The shoot took place right in the heart of Croyde.  We had planned to use the fabulous new studio Kev recently built in his garden, but in the end we made the call to get closer to the beach and after some sweet talking (begging), we borrowed a friend’s beach house for the day, just off Croyde beach.

We were really keen to capture the essence of Croyde in the film clip, and we think our man with a plan Jamie has done just that.  With some dreamy panoramas of the point and other unmistakable Croyde scenes, we love the film clip because it takes you away from the daily grind to a dreamy vision of sunshine and simple pleasures.

We’re already talking about the next film clip, and I can’t wait.

The slogan for the London Olympics has been revealed today. There have been many suggestions prior to the announcement, some positive, some not so much, but the official slogan for the London Olympics will be “Inspire a generation”.  What do you think?  A gigantic set of Olympic rings will be revealed today at Kew Gardens, made up of 25,000 flowers and designed to be visible to planes flying in and out of Heathrow. The first of 40 oak trees grown from acorns collected from a tree planted in 1890 in honour of Baron Pierre de Coubertin, who is regarded as the founder of the modern Olympic Games, will be planted at the gardens by Seb Coe, and athletes and West End stars will perform in Trafalgar Square.

Earlier in the week, luckily in much better weather, children helped build a huge sandcastle decorated with flags and Olympic rings in Weymouth to help celebrate the countdown.

And in what we think is the stand out show of them all, London’s Horse Guards Parade, 250 members of the Grenadier, Coldstream, Scots and Welsh Guards stood in the shape of the number 100 to mark the day.

Next month a 70 day torch relay around the country will begin the real countdown to the big event.  The torch will be carried through Braunton on Monday May 21^st by Andy Seward, Julie Clawson and Sue House.

And today the Ministry of Defence has announced that the Red Arrows will perform a fly past across the UK to mark the opening of the games.

The build up is as important for some as the actual games themselves, and most people agree that the way in which London ‘welcomes the world’ will form a large part of how the world views Great Britain for many years to come.

Public opinion is still divided on whether the games will be good for the country, and whether the cost is justifiable in the current tricky economic climate. There are plenty of grumbles and groans and doomsayers predicting the end of life as we know it because the Olympics is coming to London, but there are plenty of people who, like me, are excited about the prospect of hosting the greatest show on earth in our back yard.

I’m certainly looking forward to the start of London 2012 (even though I didn’t get any tickets, hmmmm). Its a reason to be cheerful, a great opportunity to show the world how great it is to be British, and I’m behind our team every step of the way.

Go Team GB!

Photo: The Guardian

Every year Surf Life Saving GB hosts national competitions in the pool, on the beach and in the surf. Surf Life Saving GB is a charity of over 5,000 volunteers helping to make our beaches a safer and more enjoyable place for everyone – volunteers have been providing beach lifeguard training and patrolling the coast for more than 55 years.

With close ties to swimming, athletics, kayaking, rowing, surfing and power boating and all based on the equipment and skills of lifeguards, Surf Life Saving is a fantastic measure of athleticism and the ultimate test of speed and fitness.  SLSGB clubs are nationwide, training members aged from five years upwards in beach education, lifesaving, rescue and fitness skills, helping create fitter and safer communities by the sea.

Carl Priscott is a member of the Croyde Surf Lifesavers, and at this year’s SLSGB British Life Saving Pool Championships he won gold in the 100m manikin tow with fins.

Not content with that, he also won two silvers in the 100m rescue medley and in the 100m manikin carry with fins.

So if you’re planning on getting in trouble in the sea, make sure there’s a crazy guy in a Saltrock hoody nearby.

Well done Carlos!

We’ve been really dying to get our hands on these walkshorts ever since we saw them start to take shape in the design room, and they haven’t disappointed.

Made from thick, top quality cotton, Saltrock walkshorts are hard-wearing and just the right length. In a palette of strong, earthy colours, they’re made from good heavy cotton canvas and the garment wash gives them a great texture, just right for the beach or the pub.

There’s a choice of cargo pockets or straight leg, and a rip stop or smooth canvas so the range offers something for everyone, all top quality and at a great price of just £39.99.

Check out the new range of Saltrock walkshorts here.

Walkshorts are essential summer surfwear.  Comfortable, practical and easy to wear, you can dress them up with a shirt or down with a laid-back t-shirt – with the chunky style cotton and specialist garment wash the Saltrock range of walkshorts look great pretty much  anywhere. Grab yours before the Saltrock team pinch them all!

Lisa is the manager of the newest Saltrock store in Salcombe which opened in the glorious spring heatwave last weekend. To welcome her to the Saltrock family we thought we should get to know her a little better, so we sat for a quick coffee in the sunshine and fired questions at her until she ran away screaming. Not really.

Name:  Lisa Moulder

What do you do at Saltrock:  Manager of the Salcombe store

What’s the best thing about Saltrock:  The people and the clothes J

Name 3 things you like:  Family, friends and fun

Name 3 things you dislike:  Rude people, rain and snakes!!

Favourites:

-          Food:  Tapas

-          Drink:  I do like a bit of prosecco

-          Movie:  Man on Fire

-          Comedians:  Ricky Gervais

-          Hobbies:  I would love to say I’m surfer but I can’t even stand up!!

Who is your role model and why?  No one in particular just anyone that works hard and plays hard J

What’s on your playlist at the moment?  Dion’s music!! Enough said.

What is the best aspect of your job?  Working with a great team and making lots of money!!

What did you want to be when you grew up and why?  A different thing every week!!

If you were on the cover of a magazine, which magazine would it be and what would your headline be?  Probably OK! And my headline would be that I had won the lottery!! Wishful thinking

What’s the most embarrassing thing you ever done?  Well one pretty embarrassing moment when we were setting up the shop, we were going through the alarm system and without thinking I pulled the door shut…with everyone outside…and didn’t bring a key!! Luckily the alarm man had one stashed, I was very embarrassed.

What 3 words best describe you?  Hardworking, loyal, fun.

If you knew today was your last day on Earth, how would you spend it?  On a beach with my boyfriend and dog, then all my friends and family can come for a massive party!!!

If you could travel anywhere in the world, where would you go first and why?  Australia to see a kangaroo

If you could rid the airwaves of all the songs from a particular singer, whose would you delete?  The TING TINGS!!!!!!!!!

What movies can you watch over and over and still love?  Twilight

What is the last book you read?  James Corden autobiography

If you could be any character in fiction, who would you be?  Lara Croft

If Hollywood made a movie about your life, whom would you like to play the lead role as you?  Drew Barrymore because she is really cool, and was a Charlie’s Angel!

If someone wrote a biography about you, what do you think the title should be?  Illegally Blonde!

What makes you angry?  Unnecessary fighting and war

When was the last time you really laughed?  Probably on the last day of my previous job, working with my assistant/one of my closest friends with the giggles not a great combo!!

Night out or night in?  Out

Someone knocks on your window at 2:00 a.m., who do you want it to be?  Ryan Reynolds

If you were an animal what kind of animal would you be and why?  I think being a dolphin would be fun

What’s your greatest ambition?  To earn lots of money and go to places that needs help like Uganda.

If you could be a superhero, what power would you possess?  Flight

Fill in the blanks:  If I was…on a desert island…. I would….be happy and tanned!….

And lastly, tell us something interesting!  It takes more muscles to frown than it does to smile!!

Thank you J

Its that time of year again when we all start thinking about getting out in the sunshine, so we thought we’d get together and give you a list of our top ten surf-seeking road trips.

Croyde – of course. Great surf, great beach, a load of fun campsites and The Thatch pub – what more could you want?

Woolacombe – if 3 miles of golden sand, great surf and a lively seaside village is what you’re after, then Woolacombe’s the place for you. Loads of fun with great pubs and a nightclub, there are plenty of campsites and hotels to choose from.

Sennen – for those of you who fancy something a bit more remote, Sennen Cove is spectacular. Perched on the very tip of Cornwall, Sennen is slightly more protected than neighbouring Gwenvor and picks up the best of any swell that’s on offer. The beach is stunning, there are loads of campsites and guest houses in the area and the laid back, friendly atmosphere makes it popular with surfers and holiday makers alike.

Watergate Bay– Just 4 miles from the heart of Newquay, Watergate Bay spreads out beneath you as you stand in the car park,

Croyde at its majestic best

with loads of peaks and miles of golden sand underneath the huge cliffs. The Extreme Academy is right on the beach and offers a great range of adrenaline sports including surfing, kitesurfing, waveski, kite buggy, land board and mountain boarding.

Widemouth Bay – Just 3 miles south of Bude, Widemouth is a long stretch of sandy beach with great surf and the sun is on the beach almost all day – sunsets here are fabulous. This stretch of coast is steeped in the smuggling history, and just south of Widemouth bay are some cool little inlets and coves.

Perranporth – Cornwall’s Perranporth has a huge sandy beach, great surf on its day and is a busy little seaside village with pubs, campsites and a youth hostel.

Polzeath – This small Cornish seaside resort is a firm favourite with surfers and tourists, with a fabulous sandy beach, amazing walks, golden sandy beaches and secluded coves.

Praa Sands – Praa is an ancient Cornish word meaning “witch’s cove”.  Praa Sands is a long, wide south west facing sandy beach which picks up plenty of swell and is a great, out-of-the-way spot to hang out and relax.

Constantine – Near Padstow, Constantine Beach is a wide sandy beach with loads of rock pools and plenty of sand. Defined by the low headlands and rocky islands that head out to sea, sand dunes back the beach and there is a refreshing lack of amenities giving the whole bay a wild, rugged atmosphere.

Secret Spot – There’s a little known place in North Devon where the water’s clean and green, the scenery’s breathtaking and the waves are sweet. Tucked away, it’s a bit of a bugger to get to but its well worth the trek, and when then sun’s shining you could be anywhere on earth. Sorry but we can’t reveal its location on pain of death. Happy hunting!

The store looks amazing and everyone’s really excited about the season to come, right in the heart of Salcombe.

Team Salcombe is Lisa, Lizzy and Annabell – stop by and say hi!

Saltrock Salcombe
74, Fore Street,
Salcombe
TQ8 8BU

We’re stoked to announce that Saltrock Newquay is officially open! We came in last Tuesday and had the store open again by Friday so it was a really speedy turnaround – huge thanks to Dion and Dean for coming down from Braunton HQ and helping us out.  The shop looks fantastic and is packed full of all the latest styles and designs from the brand new collections.

It’s really great to be back – the sun is already shining and we’re stoked for the summer to come.  I’m also delighted to welcome Jake to the team, who has already busied himself by turning the upstairs area into a beautifully organised stock room!

Come and see us at:

56 Fore Street

Newquay

Cornwall

TR7 1LW

See you there!

Kat

x

Name: Jake Print

What’s the best thing about Saltrock: the extensive range of products

Name 3 things you like: skating, playing the drums, beach bonfires

Name 3 things you dislike: marmite, Man Utd and chavs!

Favourites:

Food: steak, chips and peppercorn sauce

Drink: Carlsberg export

Movie: Four Lions

Comedians: Lee Evans

Hobbies: skating, snowboarding, socialising

How would you describe yourself: outgoing, bubbly and up for a laugh

If you could be any character in fiction, who would you be: Peter Pan

Who are your dream dinner party guests: Keith Lemon, The Twang, Natty

If you were a superhero, what would your powers be: to predict the future

What’s the stupidest thing you’ve ever done: got run over by a car on my 18^th

Who are your heroes: Noel Gallagher, Rodney Mullens

What three things would you take to a desert island: drum kit, sweets and a boat

If you could spend a whole day doing just what you like how would you spend it: skating

What was the last film you saw: The Crazies

Would you rather be a bird or a fish: a bird

If you could have a room full of one thing, what would it be: friends (aww!)

And finally, tell us something interesting: fingernails are made from the same stuff as hair